Perform and Research Your Keywords

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Are You Researching Your Keywords?

I recently saw a company looking for someone to help them with SEO.  They indicated that they already had the keywords that they wanted to use.  TheyPerform and Research Your Keywords sell sinks, so for this particular page, the keyword phrase was kitchen sink.  It seems like they pulled this out of thin air, and they obviously did not do the most important step when it comes to Search Engine Optimization:

Perform and Research Your Keywords

Obviously kitchen sink is not going to be easy to rank on the first page of Google.  You have companies like Kohler, Amazon.com, Lowes, Overstock.com, and Ikea appearing on the first page for the term kitchen sink.  If you are a small business, you will be climbing up a steep mountain trying to rank for general terms like this.

There are tools out there to help you with this.  You can find out the local and global search volume for keywords, and some tools will also use an algorithm to help you determine which keywords are easier to rank.

Kitchen sink has 135,000 searches per month on Google.  While this is a high number, if you cannot rank for this, you will not even sniff any of these potential customers.

What you will need to do is look at some of the keywords with lower search volume and create long tail keywords.  Long tail keywords have more than one keyword in the phrase, so with consistent SEO, you can eventually rank for several keywords.  Here is an example:

  • Double sink for kitchen has 390 searches per month
  • Custom kitchen sinks has 320 searches per month
  • Kitchen basin sinks has 260 searches per month

All three of these terms are easier to rank than just kitchen sink.  We add the search volume, and we get 970.  Now we create a long tail keyword for these, something that will make sense in a description or blog post.

Double custom kitchen basin sinks

Perform and Research Your KeywordsAs you can see all three search terms are represented here, so if you specify double custom kitchen basin sinks as your main keyword for that page, all of the variations will eventually rank with proper SEO, and you will get visibility for all 970 searches.

Websites do not rank, the individual pages rank, so you need to have good keywords for all of your pages.  Keyword research is the first and most important step to achieving the rankings you want.

You want your potential customers to find your site, right?

Feel free to contact us of you have any questions, or if you need help with performing and researching your keywords.

You Need An SEO Article Writing Service

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You Need An SEO Article Writing Service

You are a go-getter!  It took awhile, but you have learned how to create your website.  You took the time to make sure every page is complete.  You have your keywords that you want to target.  You publish your website, and now all of the customers will flock to your fresh, new site and buy what you are selling, right?

Wrong!

You may have the best on-page optimization happening – Nice H1 and H2 tags, optimized images, your meta descriptions are tight.  You might even have some SEO Article Writing Serviceauthority backlinks pointing to your site.  This is all good, but you are missing an important piece of the puzzle.

Uploading regular content

The search engines love websites that post regular content.  In their eyes (or computer brains,) sites with regular content have something to say.  Not only that, sites that post content on a regular basis keep visitors coming back.  They will check out your site daily or weekly to find out if there’s something new on there.  The more they come back, the more likely they will buy what you are selling.

You can write all of the articles yourselfSEO Article Writing Service

Yes, you can, but writing your own articles will take time, and you probably want to spend that time focused on actual sales.

This is why you need an SEO article writing service

A content creation provider can do what they do best – Create Content.  The good ones will write engaging articles that will be optimized with your keywords and have the requisite inbound and outbound links.  Remember, websites do not rank, web pages rank, so if you are posting regular content, you will have several pages, each with their own keywords.  Over time your website will rank for many different keywords.

At KRR Online, we specialize in the content creation, so you can focus on everything else.  We offer individualized packages to provide just the right amount of content you need.

Contact us for a quote today, and we will help you to achieve those coveted first page rankings.